The 7 Latest Marketing Technology Platforms That Boost Business Growth
Business leaders should consider upgrading to the latest marketing technology to boost business growth through increased conversion and SEO rankings.
Business leaders should consider upgrading to the latest marketing technology to boost business growth through increased conversion and SEO rankings.
Business leaders should consider upgrading to the latest marketing technology to boost business growth through increased conversion and SEO rankings.
Marketing automation is a blend of 8 different marketing technology tools that work together to simplify your business and to maximize the results of your marketing campaign. It is a proven way to increase revenue through boosted conversion rates, especially in businesses that have a higher profitability per sale and longer sales cycles. Implementing marketing automation helps businesses generate a higher volume of leads from their current website traffic. Marketing automation helps track how users navigate your website, interact with social media, and engage with your email campaigns. The system then calculates a score for each individual user on your website based on their likelihood that they will convert into becoming a customer. You can also automate repetitive tasks, such as sending out lead nurturing emails, as well as monitoring the status of sales and prospects. This will only help your team focus on creating and executing new lead generation campaigns.
However, many businesses are reluctant to deploy marketing automation solutions due to the associated cost. Fear not! We like calculating ROI as well. In our experience, we find that clients can make ROI from marketing automation services when accounting for the increased productivity of just one salesperson in most cases.
Especially that email is one of the least costly ways to market your business, upgrading your email service to a platform with DomainKeys Identified Mail (DKIM) is critical if your business has a large email contact list. DKIM-based email campaign services, which is included in our marketing automation service, can protect against domain spoofing and phishing attacks. Since these emails are more credible to recipients’ email services, they are more likely to be delivered into the recipients’ inboxes. Therefore, DKIM-based email campaigns typically get a 400% improvement in open rates over non-DKIM-based email campaigns.
Deploying landing pages drives results as you are effectively collecting prospect information on your website. In essence, you would offer something that your website visitors would value, such as a white paper or a free shipping coupon, in exchange for key contact information such as an email address and a phone number. In turn, you build a list of email addresses from prospects that you may market to repeatedly. This process streamlines marketing because these contacts have a high likelihood of converting with a properly constructed lead nurturing campaign. In essence, the campaign gradually builds a relationship with these contacts as studies have shown that you need to make an average of 7 touches with a prospect before they convert. We recommend building landing pages with a separate landing page tool, such as Instapage or the integrated tool within our marketing automation service.
Creating visually stunning offers through leveraging marketing technology can help reduce cart abandonment or build an email list. Our most favorite time to deploy them is by triggering a pop up advertisement that appears when users are exiting your website. Though, you can opt to create the offer in more subtle ways, including by having bars on top or on the side of your webpages. We recommend integrating OptInMonster which offers a best in class platform to easily incorporate these offers into your website.
Heat map tools provide a visual representation of what users care about most in your website by tracking clicks on your website. You can then utilize this data to more effectively make decisions on how to better optimize the placement of your website elements. Heat maps also may deliver information on where users are clicking. Perhaps you have an icon on a website that is not linked to another area of your website, but people are expecting to view more information on a specific aspect of your service. You can clearly see the degree of user intent your website visitor base has through viewing the degree of heat pictured in each page’s heat map. In contrast, you cannot see this if you are using Google Analytics, especially if you have the same link on multiple areas of the same page.
If you wish to implement heat maps, check out Lucky Orange. Lucky Orange is especially helpful to see exactly when a user scrolls and clicks on your website as it has the ability to show recordings of exactly what happens.
Chatbots have earned their place as an important place in any company’s marketing technology stack as they streamline the instant chat process by programming logic that automatically responds to customers’ inquiries. The presence of instant chat increases conversion and improve customer service levels on your website. Customers them as you are responding to their inquiries in a streamlined fashion. In addition, it builds your customers’ confidence while keeping them on your website, while shrinking wait queue times for customers who call your business. You can customize the functionality of your chatbot to match your company’s culture and budget constraints. 68% of consumers prefer to engage in instant chat, while 63% of consumers are more likely to return to a website with live chat as a repeat customer. 44% of online customers appreciate the ability to have questions answered by a live agent while purchasing something would turn them into a repeat customer.